Determinants of Firm Performance in Automotive Industry: Empirical Insights From Malaysia

Hanaysha, J R, Saleh, I, Hussain, S, Lee, K L and Abu Bakar, Z (2021) Determinants of Firm Performance in Automotive Industry: Empirical Insights From Malaysia. International Journal of Service Science, Management, Engineering, and Technology, 12 (4).

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Abstract

This paper is centered towards examining whether innovation, social media marketing, and corporate social responsibility have any associations with firm performance in automotive sector. By reviewing the prior literature, it can be concluded that there are limited studies which focused on investigating the direct impacts of the above factors collectively on firm performance, particularly in automotive industry. Moreover, the performance of automotive industry in Malaysia has recently experienced slow growth. Therefore, a quantitative research method was employed for data collection and fulfilling the research objectives. In particular, the data were collected via survey instrument from many employees of automotive companies at the state of Pahang in Malaysia. The data was then anlayzed by SPSS Version 19 to verify and test the hypotheses. Overall, the outcomes revealed that innovation has a significant positive impact on firm performance. But the influence of social media marketing on firm performance was found insignificant. Finally, the outcomes showed that the practice of corporate social responsibility has a positive impact on firm performance.

Affiliation: Skyline University College
SUC Author(s): Hanaysha, J R ORCID: https://orcid.org/0000-0002-6290-6006
All Author(s): Hanaysha, J R, Saleh, I, Hussain, S, Lee, K L and Abu Bakar, Z
Item Type: Article
Uncontrolled Keywords: Corporate Social Responsibility, Firm Performance, Innovation, Social Media Marketing
Subjects: A Business and Management > AP Marketing
Divisions: Skyline University College > School of Business
Depositing User: Mr Veeramani Rasu
Date Deposited: 24 Mar 2022 07:12
Last Modified: 24 Mar 2022 07:12
URI: https://research.skylineuniversity.ac.ae/id/eprint/131
Publisher URL: https://doi.org/10.4018/IJSSMET.2021070108
Publisher OA policy: https://v2.sherpa.ac.uk/id/publication/17907
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