Social Media Analysis of Higher Education Institutions in UAE

Srivastava, R and Rauta, F (2017) Social Media Analysis of Higher Education Institutions in UAE. International Journal of Applied Information Systems, 12 (6). pp. 16-20. ISSN 2249-0868

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Abstract

This paper presents social media analysis of data obtained from twitter handle of three types of higher education institutions and evaluate students’ involvement of higher education in the United Arab Emirates (UAE). The higher education institutions are divided into three sections: 1) Federal Institutions (3 in number) 2) Local institutions (7 in number) 3) Foreign University campus (8 in number) It was observed that students were inclined to University twitter handle for both educational and non-education aspects. Many of the tweets were focused on students discussing about their experiences and academic motivations. The study was divided into two parts, wherein, at first tweets related to above mentioned three types of higher education are collected. Secondly, the collected tweets are classified into sentiments. The paper also does a comparative study of the sentiments between higher education’s paving way for future explorations.

Affiliation: Skyline University College
SUC Author(s): Srivastava, R and Rauta, F
All Author(s): Srivastava, R and Rauta, F
Item Type: Article
Uncontrolled Keywords: Naïve Bayes Algorithm, Sentiment polarities, Twitter, Federal Institutions, CAA, KHDA, Foreign University Campus
Subjects: A Business and Management > AB Business and Management
Divisions: Skyline University College > School of Business
Depositing User: Mr SUC Library
Date Deposited: 31 May 2022 08:48
Last Modified: 31 May 2022 08:48
URI: https://research.skylineuniversity.ac.ae/id/eprint/305
Publisher URL: https://www.ijais.org/archives/volume12/number6/10...
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