MOTIVATING THE STAKEHOLDERS THROUGH A CONTEST BASED MOBILE APPLICATION FOR PROMOTING AND REWARDING SUSTAINABILITY INITIATIVES

Yanamandra, R and Ramesh, A (2019) MOTIVATING THE STAKEHOLDERS THROUGH A CONTEST BASED MOBILE APPLICATION FOR PROMOTING AND REWARDING SUSTAINABILITY INITIATIVES. SKYLINE BUSINESS JOURNAL, 14 (2). ISSN 19983425

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Abstract

Sustainability is a key challenge confronted by nations, industry, governments leading to an integrated effort across all stakeholders. Information Communications Technology (ICT) is found to act as an enabler for promoting the awareness about sustainability and encourage all stakeholders to voluntarily participate in the sustainability initiatives. Mobile App, one of the most important ICT tool, has the ability to reach masses easily for promoting sustainability. While there are many mobile apps which have been creating awareness about the importance of achieving sustainability in the world in various aspects, the number of apps which can capture and reward the sustainability initiatives of all stakeholders is minimal. It is found that the voluntarily participation of all stakeholders would improve if they are rewarded for their contribution towards achieving sustainability. Therefore, this paper proposes a mobile application to promote, capture and reward the sustainability initiatives of types of stakeholders. This mobile app would be useful for governments and regulatory authorities for increasing the overall sustainability from diverse perspectives.

Affiliation: Skyline University College
SUC Author(s): Yanamandra, R ORCID: https://orcid.org/0000-0001-9101-6072
All Author(s): Yanamandra, R and Ramesh, A
Item Type: Article
Uncontrolled Keywords: Sustainability, rewards, motivation, ICT, mobile application, stakeholders
Subjects: A Business and Management > AV Sustainable Development
Divisions: Skyline University College > School of Business
Depositing User: Mr Veeramani Rasu
Date Deposited: 25 Nov 2021 07:08
Last Modified: 25 Nov 2021 07:08
URI: https://research.skylineuniversity.ac.ae/id/eprint/39
Publisher URL: https://doi.org/10.37383/SBJ14021903
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