An Examination of Innovation Capabilities and Corporate Reputation in Banking Sector

Hanaysha, J R (2021) An Examination of Innovation Capabilities and Corporate Reputation in Banking Sector. Jindal Journal of Business Research, 10 (2). pp. 199-213. ISSN 2278-6821

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The aim of this study was to investigate the effect of innovation capabilities on corporate reputation in banking sector. A quantitative method was used for collecting the data and fulfilling the stated objective. Specifically, the data were collected from 188 employees in banking sector in the United Arab Emirates. The analysis for the collected data was conducted using the partial least square-structural equation modelling (PLS-SEM) approach. The findings indicated that product innovation as well as service innovation have significant positive impacts on corporate reputation. The results also confirmed that process innovation has a positive effect on corporate reputation. Finally, the outcomes verified that marketing innovation has a significant impact on corporate reputation. The results confirm the significance of innovation capabilities in enabling business practitioners in the banking sector to improve their businesses reputations and thrive in today’s dynamic market environment.

Affiliation: Skyline University College
SUC Author(s): Hanaysha, J R ORCID:
All Author(s): Hanaysha, J R
Item Type: Article
Uncontrolled Keywords: Corporate reputation, product innovation, process innovation, service innovation, marketing innovation
Subjects: A Business and Management > AH Finance
Divisions: Skyline University College > School of Business
Depositing User: Mr Veeramani Rasu
Date Deposited: 29 Mar 2022 14:15
Last Modified: 29 Mar 2022 14:15
Publisher URL:
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