Investigating the relationship between age and smart phone usage patterns: evidences from Indian smart phone users

Sakkthivel, A M, Moovendhan, V and Heggde, G S (2020) Investigating the relationship between age and smart phone usage patterns: evidences from Indian smart phone users. International Journal of Business Excellence, 21 (3). p. 394. ISSN 1756-0047

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Abstract

his study intended to develop new categories of smart phone usage patterns in to three types such as professional, social and personal centric usage and tested the same among different age groups, i.e., young, middle, old, etc. with reference to finding the intentions of usage patterns among the selected age groups. The survey had been conducted among 150 Indian smart phone users belong to different age groups and the results revealed: 1) all age groups intended to use smart phones for personal usage; 2) young age group users intended to use smart phones for professional usage; 3) whereas middle age group and old age group users intended to use smart phones for social and personal usage, respectively. The implications of the outcomes were discussed.

Affiliation: Skyline University College
SUC Author(s): Sakkthivel, A M ORCID: https://orcid.org/0000-0001-7445-6367
All Author(s): Sakkthivel, A M, Moovendhan, V and Heggde, G S
Item Type: Article
Uncontrolled Keywords: smart phones; usage pattern; personal; social; professional; young; middle; old; age groups; structural equation modelling; growing smart phone market.
Subjects: A Business and Management > AS Business Strategy
Divisions: Skyline University College > School of Business
Depositing User: Mr Veeramani Rasu
Date Deposited: 24 Nov 2021 13:13
Last Modified: 24 Nov 2021 13:13
URI: https://research.skylineuniversity.ac.ae/id/eprint/32
Publisher URL: https://doi.org/10.1504/IJBEX.2020.108205
Publisher OA policy: https://v2.sherpa.ac.uk/id/publication/4312
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