Creative Tourist Experience: Role of Destination Management Organizations

The chapter explores the role and importance of Destination Management Organizations in managing the delivery of creative tourist experience. The study is divided in two parts whereby the first part adopts a qualitative methodology of exploration in regard to Destination Management Organizations and Creative Tourist Experiences while the second part is a case study of the tourism organizations of the UAE. The role of creativity in managing the total tourist experience is the core theme of the study. The study finds that co-creation of tourist experiences have a lasting memory value. Creative tourist experience can be achieved in the creative-theatre by a combination of designed aesthetics, choreographed activities and co-created souvenirs as the major elements. Key Terms: Creative Experience, Aesthetics, Souvenir, Co-Creation, Creative-Theatre, Destination Management Organization.