The Dynamics of Rural Marketing in Emerging Market Economy of India

The paper is an attempt to examine the dynamics of rural marketing in the fast emerging market economy of India, given to a higher and inclusive growth, including the rural sector. It is found that rural marketing too is found to be an emerging one, with diversified rural activities and rural awakening, though not as it should be. It calls for more government attention on the rural sector, at the core of the Indian, and the Indian economy, as envisaged very rightly by Gandhi. There is no doubt about rural marketing taking care of itself over time. Rural marketing is seen as a function of RD-rural development and its propellers and dynamics as agricultural modernization, non-agricultural development wealth, education, and above all, ‘marketization’ of the rural economy. The corporates must also give up their obsession with the urban sector, especially the so-called middle and upper middle classes, and venture into the vast rural winter land and its huge population, as CSR.