Yanamandra, R and Ramesh, A (2019) MOTIVATING THE STAKEHOLDERS THROUGH A CONTEST BASED MOBILE APPLICATION FOR PROMOTING AND REWARDING SUSTAINABILITY INITIATIVES. SKYLINE BUSINESS JOURNAL, 14 (2). ISSN 19983425
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Abstract
Sustainability is a key challenge confronted by nations, industry, governments leading to an integrated effort across all stakeholders. Information Communications Technology (ICT) is found to act as an enabler for promoting the awareness about sustainability and encourage all stakeholders to voluntarily participate in the sustainability initiatives. Mobile App, one of the most important ICT tool, has the ability to reach masses easily for promoting sustainability. While there are many mobile apps which have been creating awareness about the importance of achieving sustainability in the world in various aspects, the number of apps which can capture and reward the sustainability initiatives of all stakeholders is minimal. It is found that the voluntarily participation of all stakeholders would improve if they are rewarded for their contribution towards achieving sustainability. Therefore, this paper proposes a mobile application to promote, capture and reward the sustainability initiatives of types of stakeholders. This mobile app would be useful for governments and regulatory authorities for increasing the overall sustainability from diverse perspectives.
Affiliation: | Skyline University College |
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SUC Author(s): | Yanamandra, R ![]() |
All Author(s): | Yanamandra, R and Ramesh, A |
Item Type: | Article |
Uncontrolled Keywords: | Sustainability, rewards, motivation, ICT, mobile application, stakeholders |
Subjects: | A Business and Management > AV Sustainable Development |
Divisions: | Skyline University College > School of Business |
Depositing User: | Mr Veeramani Rasu |
Date Deposited: | 25 Nov 2021 07:08 |
Last Modified: | 25 Nov 2021 07:08 |
URI: | https://research.skylineuniversity.ac.ae/id/eprint/39 |
Publisher URL: | https://doi.org/10.37383/SBJ14021903 |
Publisher OA policy: | |
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