Selection of Tourism Destination as a Representation of Human Values

Salim, S B, Vij, M and Kabiraj, S (2015) Selection of Tourism Destination as a Representation of Human Values. Business Perspectives and Research, 3 (2). pp. 95-108. ISSN 2278-5337

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Just like brands of multinational companies there can be different dimensions of brands of tourism destinations too. Certain individuals travel for experiencing and discovering the challenges in the world, while others travel due to their desire to be seen as a person who has visited some very well-known sophisticated tourist destinations. Whereas there is a third group who likes travelling because of their love for nature and a fourth group who would travel to see the historical destinations. The present research is looking into human perspectives of different values assigned to different tourism destinations using the human value perspective of Schwartz and Boehnke (2004) human values model. The paper develops a model for understanding consumer selection

Affiliation: Skyline University College
SUC Author(s): Vij, M ORCID:
All Author(s): Salim, S B, Vij, M and Kabiraj, S
Item Type: Article
Uncontrolled Keywords: Human Values, Tourism Destination Characteristics, Destination Branding
Subjects: A Business and Management > AB Business and Management
Divisions: Skyline University College > School of Business
Depositing User: Mr SUC Library
Date Deposited: 10 Jun 2022 12:01
Last Modified: 10 Jun 2022 12:01
Publisher URL:
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