RAZZMATAZZ-Pioneering Event Management in South India –Run by a Woman who means Business

Kumar, A (2015) RAZZMATAZZ-Pioneering Event Management in South India –Run by a Woman who means Business. PERSPECTIVA A Case Research Journal, 1 (1). pp. 51-57. ISSN 2394 - 9961

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Dr. Meenakshi Anantram quit her post-doctoral research with the CSIR in 1994 to follow her heart’s desire for a career in entertainment and started RAZZMATAZZ, one of the first few event management companies in the country. RAZZMATAZZ is a member of the Event & Entertainment Management Association. Razzmatazz organizes and delivers event management at an unsurpassed level providing national and international customers with a wealth of knowledge and experience to ensure their events are truly memorable. Her journey started with the launch of Coca Cola in Visakhapatnam for which she herself pitched in and convinced the client to get the event. From then she never looked back and she got the opportunity to organize various events for companies like Kellogg’s, BPL, HUL, Reliance Industries, HSBC, etc. She has anchored more than a thousand stage shows and has organized more than 3000 events in various cities across India. She has encountered many problems but faced them boldly to be in this position today. She started with event management and then slowly entered into protocol functions, award ceremonies, theme parties, birthday parties, exhibitions, product launches, weddings, conferences and so on. Dr. Meenakshi has not done any MBA but learned the hard way how to sell an idea to the client, and also the other logistics involved in event management. She feels she has a long way to go and is very happy that her passion and hobby has become her livelihood

Affiliation: Skyline University College
SUC Author(s): Kumar, A ORCID: https://orcid.org/0000-0002-7202-5165
All Author(s): Kumar, A
Item Type: Article
Uncontrolled Keywords: Event management, Woman Entrepreneur, Razzmatazz
Subjects: A Business and Management > AB Business and Management
Divisions: Skyline University College > School of Business
Depositing User: Mr SUC Library
Date Deposited: 10 Jun 2022 13:18
Last Modified: 10 Jun 2022 13:18
URI: https://research.skylineuniversity.ac.ae/id/eprint/419
Publisher URL: https://www.sibmbengaluru.edu.in/wp-content/upload...
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