Hanaysha, J R and Al-Shaikh, M E (2022) An Examination of Entrepreneurial Marketing Dimensions and Firm Performance in Small and Medium Enterprises. Sustainability, 14 (18). ISSN 2071-1050
An Examination of Entrepreneurial Marketing Dimensions and Firm Performance in Small and Medium Enterprises.pdf - Published Version
Download (585kB)
Abstract
The purpose of this study was to test the impact of entrepreneurial marketing dimensions on firm performance in small and medium enterprises. Required data was gathered using the quantitative research approach. Particularly, the primary data was obtained through a structured survey from 153 SMEs operating in Saudi Arabia. The obtained data was then analyzed through SPSS and partial least square (PLS-SEM) approach to calculate the validity and reliability for the measurement items, and also to verify the impact of entrepreneurial marketing dimensions on firm performance. The results showed that customer intensity and value creation have positive effects on firm performance. The findings also confirmed that innovativeness and resource leveraging are positively correlated with firm performance. However, the effect of risk taking on firm performance was found insignificant. Finally, it was found that proactiveness and opportunity focus have significant positive effects on firm performance. This paper contributes to resource-advantage theory and empirical literature by addressing existing research gaps between the selected dimensions of entrepreneurial marketing and firm performance. It also contributes to the theory by bringing new insights from a Middle Eastern country owing to the lack of research on this topic, particularly in this region. View Full-Text
Affiliation: | Skyline University College |
---|---|
SUC Author(s): | Hanaysha, J R ORCID: https://orcid.org/0000-0002-6290-6006 |
All Author(s): | Hanaysha, J R and Al-Shaikh, M E |
Item Type: | Article |
Uncontrolled Keywords: | entrepreneurial marketing; entrepreneurial orientation; market orientation; firm performance |
Subjects: | A Business and Management > AF Entrepreneurship |
Divisions: | Skyline University College > School of Business |
Depositing User: | Mr Veeramani Rasu |
Date Deposited: | 05 Nov 2022 07:52 |
Last Modified: | 05 Nov 2022 07:52 |
URI: | https://research.skylineuniversity.ac.ae/id/eprint/582 |
Publisher URL: | https://doi.org/10.3390/su141811444 |
Publisher OA policy: | https://v2.sherpa.ac.uk/id/publication/17525 |
Related URLs: |
Actions (login required)
Statistics for this ePrint Item |