Operationalization of Negosyo Center as an Entrepreneurial Strategy to Selected Micro,Small, and Medium Enterprises in Taguig City

Purpose: The tenacity of this study is to assess the level of operationalization of the Negosyo Centers of micro, small and medium enterprises in Taguig City and the development of a strategic entrepreneurial model that will assist and improve their well-being as successful entrepreneurs: financially, emotionally, and socially.
Designs/methodology/approach: The researchers conducted and gathered data through survey questionnaires (n=209) to MSMEs owners in Taguig City’s selected barangays using a descriptive and quantitative approach to interpret the results.It also assessed the respondents’ business profile and the level of operationalization of the Negosyo Center in terms of the entrepreneurial strategic model (mindset change, mastery, mentoring, money, machines,market access, and model).The researchers used systems theory in the study and presented a systematic method using the IPO Model (Input-Process-Output Model).
Findings: The findings revealed that most MSME owners started their businesses with initial capitalization ranging from 50,001-100,000 or 30.14%.They operated for more than a decade (n=68; 32.54%) with an average number of employees (n=1-10; 46.89%).The level of operationalization of Negosyo Center of MSMEs has significant differences in terms of initial capitalization and number of years in business with p-value of 0.000 whereas, the number of employees for business profile has a p-value of 0.127. The respondents agreed to have a strong collaboration with the Local Government of Taguig (LGU) and the Department of Trade and
Industry (DTI) through establishing the Negosyo Center in assisting MSMEs.
Practical implications: In general, it is agreed that Negosyo Center program can have asmuch benefits in ease of doing business and access to services for Micro, Small, and Medium Enterprises (MSMEs). It also seeks to strengthen MSMEs to create more job opportunities in the country.
Originality/value: This study serves as a roadmap for establishing a Negosyo Center in Taguig City by stimulating and attracting micro-entrepreneurs and government agencies. Therefore,through trade fairs and exhibits, micro-business owners should participate in business and entrepreneurial exposures—continuous business guidance for training and seminars to promote an entrepreneurial mindset.TCU should offer extensive connections to industry experts in
coaching and mentoring with social media and other online platforms used by MSMEs for Global Business and Management Research: An International Journal business promotion and exploitation.The Negosyo Center and the local government should provide business models that teach them how to create interrelationships, develop entrepreneurial skills, and keep their businesses running.