Joghee, S, Alzoubi, H M, Alshurideh, Muhammad Turki, Al Kurdi, Barween, Akour, Iman A, Hamadneh, Samer and Alhamad, Ahmad (2023) Factors affecting customer-supplier electronic relationship (ER): A customers’ perspective. International Journal of Engineering Business Management, 15. ISSN 1847-9790
Full text not available from this repository.Abstract
Maintaining durable and long-lasting relationships with customers is a key factor that is widely considered by marketing practitioners and company management. Therefore, this study aims to explore and examine the factors (personal interest, trust, safety perceptions, E-transaction acceptance, and privacy concerns) influencing electronic relationship ER from the customers’ perspectives. The study selected the sample from university students (456 respondents) and was conducted in United Arab Emirates UAE, to analyze their perspectives about these factors. The study findings found significantly positive effect of all these factors on ER. And the most influential one was the personal interest followed by trust. Our research concludes by mentioning customers’ communication experiences and perceptions with their companies in order to assess their ability to meet expectations and maintain ongoing relationships. The research implications offer the marketing practitioners with insight to diversify their interaction ways with their key customers.
Affiliation: | Skyline University College |
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SUC Author(s): | Joghee, S ORCID: https://orcid.org/0000-0002-4328-5902 and Alzoubi, H M ORCID: https://orcid.org/0000-0003-3178-4007 |
All Author(s): | Joghee, S, Alzoubi, H M, Alshurideh, Muhammad Turki, Al Kurdi, Barween, Akour, Iman A, Hamadneh, Samer and Alhamad, Ahmad |
Item Type: | Article |
Subjects: | A Business and Management > AB Business and Management A Business and Management > AS Business Strategy |
Divisions: | Skyline University College > School of Business |
Depositing User: | Mr Mosys Team |
Date Deposited: | 25 Dec 2023 13:32 |
Last Modified: | 25 Dec 2023 13:32 |
URI: | https://research.skylineuniversity.ac.ae/id/eprint/739 |
Publisher URL: | https://doi.org/10.1177/18479790231188242 |
Publisher OA policy: | https://v2.sherpa.ac.uk/id/publication/19400 |
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