Redefining E-Commerce Experience: An Exploration of Augmented and Virtual Reality Technologies

Integrating virtual reality (VR) and augmented reality (AR) technology into online stores enables more immersive and engaging shopping experiences, which is crucial for businesses to succeed in today's competitive e-commerce market. These technologies offer unique, personalized experiences that consider the preferences and requirements of each customer. This research aims to understand better the most recent developments in AR and VR technology, and how these technologies might be used in e-commerce. Multiple databases were used to conduct a thorough search, and the inclusion criteria focused on using AR and VR in e-commerce. A total of 55 papers were found and categorized based on the research methodologies and issues used. Based on the findings of the research paper, it can be concluded that integrating AR and VR technologies in e-commerce has significant potential to improve various aspects of the online shopping experience.