Items where Division is "School of Business" and Year is 2011

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Joghee, S and Bhatt, C B (2011) A Critical Analysis on Monetary Potency with special reference to ELGI Equipments ltd, Coimbatore. Skyline Business Journal, 6 (1). pp. 42-47. ISSN 2707-4986

Joghee, S and Kabiraj, S (2011) Development of a conceptual framework for brand loyalty: A Euro-Mediterranean perspective. Journal of Brand Management, 18 (4-5). pp. 285-299. ISSN 1350-231X