Internet of Things-assisted E-marketing and distribution framework

Joghee, S (2021) Internet of Things-assisted E-marketing and distribution framework. Soft Computing, 25 (18). pp. 12291-12303. ISSN 1432-7643

[thumbnail of 71.pdf] Text
71.pdf - Published Version

Download (2MB)


Internet of Things (IoT) provides major advantages as it allows for more creativity and competitiveness for E-marketing and distribution. The IoT technologies in digital marketing have virtually no detailed and interconnected view detecting the growth in E-marketing. Many marketing platforms have recognized the drawback to establishing distribution deals with marketing companies. Therefore in this paper, the Internet of things-assisted E-marketing and distribution framework (IoT-EDF) has been proposed to improve the marketing strategies in the different phases of the distribution, procurement, and promotion process E-marketing. IoT-EDF is implemented for customer retention actions and focuses on data that are the strongest sources of information. The IoT offers an unparalleled way to collect data via client support. EDF allows the acceptance of nonprofit e-marketing by nonprofits with soft computing and varies largely from the potential for the preparation of marketing distribution. Moreover, preparation affects the adoption of e-marketing greatly, and adopting capability plays a crucial role in effective acceptance. The results found that top management's concentration on e-marketing contributes to the acceptance of e-marketing. The Internet of things impacts related marketing fields, including goods, place, price, advertising, procedures, and the hard evidence, based upon the findings from the proposed IoT-EDF . The experimental result obtained achieves the highest efficiency rate of 98.56% and satisfaction rate of 97.9% .

Affiliation: Skyline University College
SUC Author(s): Joghee, S ORCID:
All Author(s): Joghee, S
Item Type: Article
Uncontrolled Keywords: Internet of things, E-marketing, Distribution, Soft computing
Subjects: A Business and Management > AP Marketing
Divisions: Skyline University College > School of Business
Depositing User: Mr Veeramani Rasu
Date Deposited: 23 Mar 2022 14:55
Last Modified: 23 Mar 2022 14:55
Publisher URL:
Publisher OA policy:
Related URLs:

Actions (login required)

View Item
View Item
Statistics for SkyRep ePrint 130 Statistics for this ePrint Item