Items where Subject is "AP Marketing"

A

Abidi, N (2022) Measuring attitude towards advertisements. International journal of health sciences. pp. 2211-2226. ISSN 2550-6978

Abidi, N (2021) Opportunities and challenges of sustainable marketing practices in emerging markets. In: Doing Business in Emerging Markets. 1st Edition ed. Routledge India. ISBN 9781003199168

Agha, K (2022) Examining the Significance of Corporate Social Responsibility in Building Employee Value Proposition and Brand Value in the United Arab Emirates. In: Marketing Communications and Brand Development in Emerging Markets Volume II. Springer, pp. 183-210. ISBN 978-3-030-95581-6

Ahmed, G (2014) Customer Perceptions of e-Commerce in the United Arab Emirate. International Journal of Global Business, 7 (1). pp. 95-109.

Ahmed, G (2017) Sovereign Marketing: A New Strategy of Marketing. Theoretical Economics Letters, 07 (05). pp. 1492-1504. ISSN 2162-2078

Alzoubi, H M (2022) Does BLE technology contribute towards improving marketing strategies, customers’ satisfaction and loyalty? The role of open innovation. International Journal of Data and Network Science, 6 (2). pp. 449-460. ISSN 25618148

Alzoubi, H M (2022) The effect of blockchain and smart inventory system on supply chain performance:Empirical evidence from retail industry. Uncertain Supply Chain Management, 10 (4). pp. 1111-1116. ISSN 2291-6822

Alzoubi, H M and Ahmed, G (2022) An empirical investigation into the impact of product quality dimensions on improving the order-winners and customer satisfaction. International Journal of Productivity and Quality Management, 36 (2). p. 169. ISSN 1746-6474

D

Dubey, A R (2021) A Study on E-Commerce Aspects Impacting Consumer’s Online Shopping Behavior in United Arab Emirates. Journal of Computational and Theoretical Nanoscience, 18 (4). pp. 1331-1335. ISSN 1546-1955

E

Elrehail, H (2021) Religiosity, idealism, and ethical consumption: the mediating effect of perceived customer effectiveness and moral obligation. Journal of Social Marketing, 11 (1). pp. 25-43. ISSN 2042-6763

Elrehail, H (2020) The impact of quality of services and satisfaction on customer loyalty: The moderate role of switching costs. Management Science Letters. pp. 1843-1856. ISSN 19239335

Elrehail, H (2022) The interaction among religiosity, moral intensity and moral certainty in predicting ethical consumption: A study of Muslim consumers. International Journal of Consumer Studies, 46 (2). pp. 406-418. ISSN 1470-6423

G

Ghazal, T M and Alzoubi, H M (2023) Entrepreneurial marketing strategy and customer loyalty: An empirical evidence from coffee shops. Corporate and Business Strategy Review, 4 (1). pp. 182-188. ISSN 2708-9924

H

Hanaysha, J R (2021) Determinants of Firm Performance in Automotive Industry: Empirical Insights From Malaysia. International Journal of Service Science, Management, Engineering, and Technology, 12 (4).

Hanaysha, J R (2022) An Examination of Customer Relationship Management and Business Sustainability in Small and Medium Enterprises. International Journal of Customer Relationship Marketing and Management, 13 (1). pp. 1-20. ISSN 1947-9247

Hanaysha, J R (2022) An Exploration of the Effect of Customer Relationship Management on Organizational Performance in the Banking Sector. International Journal of Customer Relationship Marketing and Management, 13 (1). pp. 1-16. ISSN 1947-9247

Hanaysha, J R (2022) Exploring the Impact of Social Media Marketing Features on Purchase Intention in the Fast-Food Industry. Metamorphosis: A Journal of Management Research. ISSN 0972-6225

Hanaysha, J R (2021) Exploring the relationship between female director's profile and sustainability performance: Evidence from the Middle East. Managerial and Decision Economics. ISSN 0143-6570

Hanaysha, J R (2022) Impact of Corporate Social Responsibility, Green Intellectual Capital, and Green Innovation on Competitive Advantage. International Journal of Human Capital and Information Technology Professionals, 13 (1). pp. 1-14. ISSN 1947-3478

Hanaysha, J R (2021) Impact of Price Promotion, Corporate Social Responsibility, and Social Media Marketing on Word of Mouth. Business Perspectives and Research, 9 (3). pp. 446-461. ISSN 2278-5337

Hanaysha, J R (2022) Impact of social media marketing features on consumer's purchase decision in the fast-food industry: Brand trust as a mediator. International Journal of Information Management Data Insights, 2 (2). ISSN 2667-0968

Hanaysha, J R (2023) Investigating the Impact of Social Media Advertising Features on Brand Equity and Brand Experience in the Retail Industry. Journal of Content, Community & Communication, 17. ISSN 2395-7514

Hanaysha, J R (2022) An examination of board diversity and corporate social responsibility disclosure: evidence from banking sector in the Arabian Gulf countries. International Journal of Accounting & Information Management, 30 (1). pp. 22-46. ISSN 1834-7649

Hanaysha, J R (2021) An examination of customer relationship management dimensions and employee-based brand equity: A study on ride-hailing industry in Saudi Arabia. Research in Transportation Business & Management. p. 100719. ISSN 22105395

Hanaysha, J R (2021) An examination of social media advertising features, brand engagement and purchase intention in the fast food industry. British Food Journal. ISSN 0007-070X

Hanaysha, J R and Alzoubi, H M (2021) Importance of Marketing Mix Elements in Determining Consumer Purchase Decision in the Retail Market. International Journal of Service Science, Management, Engineering, and Technology, 12 (6). pp. 56-72. ISSN 1947-959X

Hanaysha, J R and Joghee, S and Alzoubi, H M (2022) Impact of Innovation Capabilities on Business Sustainability in Small and Medium Enterprises. FIIB Business Review, 11 (1). pp. 67-78. ISSN 2319-7145

Hanaysha, J R and Momani, A M (2021) AN EXPLORATION OF SOCIAL MEDIA MARKETING FEATURES AND BRAND LOYALTY IN THE FAST FOOD INDUSTRY. JOURNAL OF CONTENT COMMUNITY AND COMMUNICATION, 14 (8). pp. 81-92. ISSN 23957514

I

Issa, Ayman and Hanaysha, J R (2023) Sustainability performance, executive compensation, market value, and say-on-pay voting adoption: evidence from the STOXX Europe 600. Corporate Governance: The International Journal of Business in Society. ISSN 1472-0701

J

Joghee, S (2013) Brand Influence on Buying FMCG Products in UAE: An Empirical Study. European Journal of Business and Management, 5 (25). pp. 10-16. ISSN 2222-1905

Joghee, S (2017) E-BANKING SERVICE QUALITY IN UAE: CUSTOMER PERSPECTIVE. International Journal of Economics, Commerce and Management, 1 (2). pp. 186-200. ISSN 2348-0386

Joghee, S (2016) IMPACTS OF E-BANKING ON PERFORMANCE OF BANKS IN A DEVELOPING ECONOMY: EMPIRICAL EVIDENCE FROM BANGLADESH. Journal of Business Economics and Management, 17 (6). pp. 1066-1080. ISSN 1611-1699

Joghee, S (2023) Improving Marketing Performance: How Business Analytics contribute to Digital Marketing. International Journal of Technology, Innovation and Management (IJTIM), 3 (1). pp. 9-18. ISSN 2789-777X

Joghee, S (2013) Innovation in Product Promotions: A Case of Intended Use of Characters in the Chinese Market. European Journal of Business and Management, 5 (1). pp. 120-130. ISSN 2222-1905

Joghee, S (2021) Internet of Things-assisted E-marketing and distribution framework. Soft Computing, 25 (18). pp. 12291-12303. ISSN 1432-7643

Joghee, S (2021) Risk Handling and Vulnerability Assessment in IoT-Enabled Marketing Domain of Digital Business System. Arabian Journal for Science and Engineering. ISSN 2191-4281

Joghee, S and Alzoubi, H M (2021) Expats Impulse Buying Behaviour in UAE: A Customer Perspective. Journal of Management Information and Decision Sciences, 24 (1). pp. 1-24. ISSN 1524-7252

Joghee, S and Alzoubi, H M (2021) The Role of Business Intelligence Systems on Green Supply Chain Management: Empirical Analysis of FMCG in the UAE. In: Proceedings of the International Conference on Artificial Intelligence and Computer Vision (AICV2021). Springer, pp. 539-552. ISBN 978-3-030-76346-6

Joghee, S and Dubey, A R (2016) BRAND IMAGE & REFLECTIONS: AN EMPIRICAL STUDY IN UAE WITH CAR BUYERS OF UAE NATIONALS. International Journal of Economics, Commerce and Management, United Kingdom, 3 (1). pp. 404-414. ISSN 2348 0386

Joghee, S and Dubey, A R (2018) IMPULSE BUYING BEHAVIOR: AN EMPIRICAL STUDY ON INDIAN EXPATS IN UAE. International Journal of Economics, Commerce and Management, 1 (4). pp. 171-178. ISSN 2348 0386

Joghee, S and Dubey, A R (2021) Investigation of green marketing practices of UAE hypermarkets. International Journal of Enterprise Network Management, 12 (4). ISSN 1748-1252

Joghee, S and Dubey, A R (2018) Performance Measurement in Entrepreneurial Marketing. The Journal of Human Resource and Adult Learning, 14 (1). pp. 79-84.

Joghee, S and Kabiraj, S (2011) Development of a conceptual framework for brand loyalty: A Euro-Mediterranean perspective. Journal of Brand Management, 18 (4-5). pp. 285-299. ISSN 1350-231X

K

Krishnamurti, S and Agarwal, R (2013) The role of blogs as expat consumers source of information: an exploratory study. Skyline Business Journal, 9 (1). pp. 22-28. ISSN 2707-4986

Kumar, P (2020) A Review of Relationship Marketing Fundamentals. Journal of Talent Development and Excellence, 12 (2S). pp. 3915-3921.

R

Rehman, S U (2022) What you see is what you get: assessing in-game advertising effectiveness. Journal of Research in Interactive Marketing. pp. 1-17. ISSN 2040-7122

S

Sakkthivel, A M (2020) Does media influence fashion consciousness of Muslim women consumers: evidences from the United Arab Emirates. International Journal of Business Innovation and Research, 22 (4). p. 523. ISSN 1751-0252

Sakkthivel, A M (2022) Integration of Augmented Reality (AR) and Virtual Reality (VR) as Marketing Communications Channels in the Hospitality and Tourism Service Sector. In: Marketing Communications and Brand Development in Emerging Markets Volume II. Springer, pp. 55-79. ISBN 978-3-030-95581-6

Sakkthivel, A M (2022) Marketing Communications and Brand Development in Emerging Economies Volume I Contemporary and Future Perspectives. Palgrave Studies of Marketing in Emerging Economies, I . Palgrave Macmillan Cham. ISBN 978-3-030-88677-6

Sakkthivel, A M (2022) Marketing Communications and Brand Development in Emerging Markets Volume II: Insights for a Changing World. Springer. ISBN 978-3-030-95581-6

Sakkthivel, A M (2022) Marketing Communications and Brand Development in a Changing World: Introduction, Issues, and Perspectives. In: Marketing Communications and Brand Development in Emerging Markets Volume II. Springer, pp. 3-21. ISBN 978-3-030-95581-6

Sakkthivel, A M and Agha, K (2022) Determinants of Store Loyalty –Empirical Evidence from United Arab Emirates. Journal of Promotion Management, 28 (3). pp. 309-331. ISSN 1049-6491

Sakkthivel, A M and Ahmed, G (2020) Impact of Internal and External Promotional Variables on Consumer Buying Behavior in Emerging Economy – An Empirical Study. SKYLINE BUSINESS JOURNAL, 16. ISSN 19983425

Sakkthivel, A M and Ahmed, G (2022) The influence of price and brand on the purchasing intensions of Arab women: an empirical study. International Journal of Business Innovation and Research, 28 (2). p. 141. ISSN 1751-0252

Srivastava, R (2014) Mathematical Assessment of “Blogging Effect” on Consumer Buying Behavior. International Journal of Business Information Systems Strategies, 3 (2). pp. 1-9.

Srivastava, R and Dubey, A R (2015) Information System Framework for analyzing the Consumer Buying Behavior of Water purchases in UAE. International Journal of Excellence in e-Solutions for Management, 4 (1). pp. 3-9. ISSN 2220-8291

V

Vij, M (2019) Sentiment Analysis Techniques for Social Media Data: A Review. In: First International Conference on Sustainable Technologies for Computational Intelligence. Advances in Intelligent Systems and Computing, Singapore.