Marketing Communications and Brand Development in Emerging Economies Volume I Contemporary and Future Perspectives

Adeola, O, Sakkthivel, A M and Hinson, R E (2022) Marketing Communications and Brand Development in Emerging Economies Volume I Contemporary and Future Perspectives. Palgrave Studies of Marketing in Emerging Economies, I . Palgrave Macmillan Cham. ISBN 978-3-030-88677-6

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Affiliation: Skyline University College
SUC Author(s): Sakkthivel, A M ORCID: https://orcid.org/0000-0001-7445-6367
All Author(s): Adeola, O, Sakkthivel, A M and Hinson, R E
Item Type: Book
Uncontrolled Keywords: Marketing, Marketing Communications, Economics
Subjects: A Business and Management > AP Marketing
Divisions: Skyline University College > School of Business
Depositing User: Mr Veeramani Rasu
Date Deposited: 29 Mar 2022 13:06
Last Modified: 29 Mar 2022 13:06
URI: https://research.skylineuniversity.ac.ae/id/eprint/144
Publisher URL: https://link.springer.com/book/9783030886776
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