Determinants of Store Loyalty –Empirical Evidence from United Arab Emirates

Sakkthivel, A M and Agha, K (2022) Determinants of Store Loyalty –Empirical Evidence from United Arab Emirates. Journal of Promotion Management, 28 (3). pp. 309-331. ISSN 1049-6491

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This paper selected and investigated the determinants to achieve store loyalty in United Arab Emirates. The study selected three important variables namely internal, service quality and exogenous variables and tested their impact on achieving store loyalty. Personal interview method was used to collect data from 299 respondents and multiple linear regression analysis was utilized to reach outcomes for this study. The inference indicated that (1) service quality variables have more influence on achieving store loyalty followed by internal and exogenous variables (2) place variables (store oriented) and promotion variables have higher impact, (3) empathy and assurance variables elicit more influence, followed by culture and peer groups found to have more influence over achieving store loyalty. The implications were discussed.

Affiliation: Skyline University College
SUC Author(s): Sakkthivel, A M ORCID: and Agha, K ORCID:
All Author(s): Sakkthivel, A M and Agha, K
Item Type: Article
Uncontrolled Keywords: Determinants, store loyalty, internal, service quality, exogenous variables, United Arab Emirates
Subjects: A Business and Management > AP Marketing
Divisions: Skyline University College > School of Business
Depositing User: Mr Veeramani Rasu
Date Deposited: 13 Apr 2022 08:30
Last Modified: 13 Apr 2022 08:30
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