Employee Perceptions on Organisational Strategy Implementation in Covid 19 Era

The un expected onslaught of the COVID 19 pandemic has brought the need for change to organisations. This change is in terms of how they do their business. Strategy implementation process by a firm is one of the critical activities firms carry out. The success of this process is determined by the perception of the workers. This research paper is about how employee’s perception impacts the process of strategy implementation. A descriptive research design was adopted by the researcher. The sample size was 500 individuals from different countries working in different organizations within the United Arab Emirates. A pilot study of 15 respondents in similar firms and levels of operations was conducted to test the research instrument. The research instrument was a semi structured questionnaire which had been divided into two categories, which were the demographics and the study variables concurrently. Regression analysis was used to test the null hypothesis of the study. The null hypothesis was rejected since the study established that, employee perception has a significant influence on the strategy implementation. The results of the regression model summary showed that the adjusted r square was 0.265, indicating that the overall model accounted for only 26.5 percent of the predictor variables. In conclusion, it is evident that the way employees perceive affected the process strategy implementation during the COVID 19 pandemic