Mehmood, K K and Hanaysha, J R (2022) Impact of Corporate Social Responsibility, Green Intellectual Capital, and Green Innovation on Competitive Advantage. International Journal of Human Capital and Information Technology Professionals, 13 (1). pp. 1-14. ISSN 1947-3478
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Abstract
The concept of green intellectual capital has gained substantial popularity in the context of pressures from competition, environmental forces, and mounting stakeholders’ expectations for environmental protection. Scholars have investigated the antecedents and consequences of green intellectual capital. However, those investigations look inexhaustive in terms of the research frameworks and contexts employed therein. Based on the systematic literature review, this paper builds a better model involving both antecedents and consequences of green intellectual capital. The model proposes that corporate social responsibility is a factor leading to green intellectual capital. Additionally, green intellectual capital leads to green innovation resulting in competitive advantage for firms. Importantly, the model acknowledges contingency theory and suggests that the relationship between corporate social responsibility and green innovation could be moderated by the extent to which a firm is visible to the general public for its activities as well as the extent to which the firm is transparent.
Affiliation: | Skyline University College |
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SUC Author(s): | Hanaysha, J R ORCID: https://orcid.org/0000-0002-6290-6006 |
All Author(s): | Mehmood, K K and Hanaysha, J R |
Item Type: | Article |
Uncontrolled Keywords: | Competitive Advantage, Corporate Social Responsibility, Green Innovation, Green Intellectual Capital |
Subjects: | A Business and Management > AP Marketing |
Divisions: | Skyline University College > School of Business |
Depositing User: | Mr Veeramani Rasu |
Date Deposited: | 23 Apr 2022 07:33 |
Last Modified: | 23 Apr 2022 07:33 |
URI: | https://research.skylineuniversity.ac.ae/id/eprint/169 |
Publisher URL: | https://doi.org/10.4018/IJHCITP.293232 |
Publisher OA policy: | https://v2.sherpa.ac.uk/id/publication/17864 |
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