Sovereign Marketing: A New Strategy of Marketing

Ahmed, G (2017) Sovereign Marketing: A New Strategy of Marketing. Theoretical Economics Letters, 07 (05). pp. 1492-1504. ISSN 2162-2078

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The importance of “sovereign” consumerism is well established in business and marketing theory. It is a familiar business saying that the consumer is the king of the market or market king, which is truer in theory rather than in realty. But this myth appears to be turning into reality with the rise of free market philosophy, all over and the consequent intense competition at home and abroad, which, the father of business science, Adam Smith presumed to be most conducive for the growth of national wealth and welfare. Sovereign marketing (SM) is the new strategy of consumer oriented marketing intended to give the new and best deal through the new and multiple feature commodities, etc., which form the thrust of this paper. It is to highlight this changing marketing scenario with the help of new marketing methodologies of high advertisement and 24/7/365 direct marketing, which indicate the consumer getting the best deal in the new 21st century marketing from which sovereign marketing found to be the best marketing type for social good

Affiliation: Skyline University College
SUC Author(s): Ahmed, G ORCID:
All Author(s): Ahmed, G
Item Type: Article
Uncontrolled Keywords: Sovereign Marketing, 21st Century Marketing, Consumer Oriented Marketing Strategy, Indian Marketing Dynamics, Marketing Deal, Emerging Market
Subjects: A Business and Management > AP Marketing
Divisions: Skyline University College > School of Business
Depositing User: Mr SUC Library
Date Deposited: 31 May 2022 09:26
Last Modified: 31 May 2022 09:26
Publisher URL:
Publisher OA policy:
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