IMPULSE BUYING BEHAVIOR: AN EMPIRICAL STUDY ON INDIAN EXPATS IN UAE

The present paper aims to describe the influence of impulse buying behavior of the expats living in UAE. The objective of the study is to understand the level of impulse buying experiences, based on the attributes of the product and services by the Indian expats in UAE and also to identify the factors that influence the buying behavior. A field survey method was employed to collect information from 500 respondents from the Study area i.e. UAE based on Simple Random sampling. The data is collected through self-designed questionnaire and is analyzed by using Correlation, Henry Garrett Ranking Technique and Multiple Regression. The finding of the study reveals that the variables age, educational qualification, occupation, annual income and features of the product have positive correlation with level of satisfaction towards Impulse buying behavior and the gender has the negative correlation with level of satisfaction. The inference is most of the customers have selected that quality, brand and price as important factors to choose the products and services. The analysis showed that the customers are influenced by Psychological factor as the need to buy products followed by Retail Promotions, Ambience, Infrastructure, Convenience and Safety and Security. According to the analysis, the most important factor for an expat to buy product and services is the psychological factor. Since most of the expats like to take gifts to their families when they going back to their country, this study followed by few implication for future researchers.