Information System Framework for analyzing the Consumer Buying Behavior of Water purchases in UAE

Water is vital resource in world as well as to mankind as well. Water purchase decision fall under the category of routine purchase while its pivotal for regulating body thermodynamics along with life of subsistence. The present study revolves around the fact that quality of water in UAE using WQI based on 5 different parameters indicated by Standardization Organization for GCC (GSO). The study is conducted in UAE, a country which struggles for drinking water and the bottled water is a huge business in the region. Geographically the country is located across the Arabian Sea even then the drinking water is a scare element due to high costs of desalination and huge demand due to dry and humid climate. As many as 200 respondents were contacted to reveal their opinion on the awareness levels of various water bottles in UAE. The data was analyzed with the help of suitable programming and statistical tools. The study reveals the presence of 5 vital parameters defined by GSO in 15 commercially available bottled water and then defines the WQI for each of the brands. Based on the outcomes, using S-I-R model, the average number of consumers buying the particular brand and brand shifting because of awareness campaign were defined mathematically.