Mathematical Assessment of “Blogging Effect” on Consumer Buying Behavior

Srivastava, R (2014) Mathematical Assessment of “Blogging Effect” on Consumer Buying Behavior. International Journal of Business Information Systems Strategies, 3 (2). pp. 1-9.

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The Internet has escorted in mammothalterations in the marketing strategy by coalescing many diversities of business models involving affiliate marketing, direct sales, viral marketing and marketing online. It has been evidenced that blogs play an imperative role in facilitating customers to form a buying decision. In fact, blogs have an upshot on purchase behavior far more than the social networking platforms. Blogs have unremittingly garnered a reliable audience. When the demonstrative bond between the blogger and the consumers gets very substantial, it can lead the latter to really build a buying decision. The impact of blogs is so intense that it is sometimes stated as “Blogging Effect” on buying behavior. The present study is an endeavor to derive the two important mathematical instigation of the “blogging effect”-

Affiliation: Skyline University College
SUC Author(s): Srivastava, R
All Author(s): Srivastava, R
Item Type: Article
Uncontrolled Keywords: AvgCust(n), AvgWait(t), Blogging effect, Consumer Buying Behavior (CBB), Consumer buying cycle (CBC).
Subjects: A Business and Management > AP Marketing
Divisions: Skyline University College > School of Business
Depositing User: Mr SUC Library
Date Deposited: 10 Jun 2022 12:43
Last Modified: 10 Jun 2022 12:43
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