Performance Measurement in Entrepreneurial Marketing

Joghee, S and Dubey, A R (2018) Performance Measurement in Entrepreneurial Marketing. The Journal of Human Resource and Adult Learning, 14 (1). pp. 79-84.

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This paper aims to investigate the performance measuring practices in Entrepreneurial Marketing among Small and Medium-size Enterprises (SMEs). It throws light on the changing nature of entrepreneurial marketing and the ways to deal with marketing approaches that business visionaries apply in the market. Entrepreneurial marketing does not look for an ideal condition to grow a firm. The essential features of entrepreneurial marketing practices are examined in this paper. This paper endeavours to broaden the perspectives on the synergetic use of factors towards more noteworthy outcomes of entrepreneurial marketing. Entrepreneurs in UAE were surveyed with a structured questionnaire to ascertain the impact of certain factors on organization’s performance. The impact of gender and total experience were also analysed

Affiliation: Skyline University College
SUC Author(s): Joghee, S ORCID: and Dubey, A R ORCID:
All Author(s): Joghee, S and Dubey, A R
Item Type: Article
Uncontrolled Keywords: Performance Measurement, UAE, Entrepreneurial Marketing.
Subjects: A Business and Management > AP Marketing
Divisions: Skyline University College > School of Business
Depositing User: Mr SUC Library
Date Deposited: 24 Jun 2022 17:42
Last Modified: 27 Jun 2022 06:13
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