Performance Measurement in Entrepreneurial Marketing

This paper aims to investigate the performance measuring practices in Entrepreneurial Marketing among Small and Medium-size Enterprises (SMEs). It throws light on the changing nature of entrepreneurial marketing and the ways to deal with marketing approaches that business visionaries apply in the market. Entrepreneurial marketing does not look for an ideal condition to grow a firm. The essential features of entrepreneurial marketing practices are examined in this paper. This paper endeavours to broaden the perspectives on the synergetic use of factors towards more noteworthy outcomes of entrepreneurial marketing. Entrepreneurs in UAE were surveyed with a structured questionnaire to ascertain the impact of certain factors on organization’s performance. The impact of gender and total experience were also analysed