Customer Perceptions of e-Commerce in the United Arab Emirate

Muhannad, K and Ahmed, G (2014) Customer Perceptions of e-Commerce in the United Arab Emirate. International Journal of Global Business, 7 (1). pp. 95-109.

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Over the last few years, the number of online retailers has steadily climbed in the region, with the United Arab Emirates (UAE) making up the biggest share of the region’s e-commerce market, but still selling online in the UAE has the lowest percentage of on-line purchase world-wide. This paper investigates the perception of the UAE consumers on e-commerce purchasing process, and how it differs among individuals due to several positive and negative aspects of e-commerce. It is found that the demand for online marketing activities is increasing significantly, but some individuals are concerned about the safety during the online payment process.

Affiliation: Skyline University College
SUC Author(s): Ahmed, G ORCID:
All Author(s): Muhannad, K and Ahmed, G
Item Type: Article
Uncontrolled Keywords: e-Commerce buying perception, e-Commerce in UAE, e-biz in UAE, e-retail in UAE, On-line Shopping Security.
Subjects: A Business and Management > AB Business and Management
A Business and Management > AP Marketing
Divisions: Skyline University College > School of Business
Depositing User: Mr SUC Library
Date Deposited: 08 Aug 2022 08:49
Last Modified: 08 Aug 2022 08:49
Publisher URL:
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