Factors affecting ChatGPT use in education employing TAM: A Jordanian universities’ perspective

The widespread adoption of artificial intelligence (AI) technologies, including ChatGPT, into ed-ucation, has become a focal point of attention in recent years. This research explores the connec-tions among perceived usefulness (PU), perceived ease of use (PEOU), attitude toward using ChatGPT (ATUC), and intention to use ChatGPT (ITUC) within Jordanian universities. A survey was employed to gather information from 523 university students in Jordan, and the hypotheses were examined using Partial Least Squares Structural Equation Modeling (PLS-SEM). The find-ings revealed that perceived usefulness and perceived ease of use positively impacted attitude toward using ChatGPT and intention to use ChatGPT. Attitude toward using ChatGPT positively impacted intention to use ChatGPT. Implications from this research are crucial to provide devel-opers, instructors, and institutions in Jordan with useful information to help them successfully incorporate ChatGPT into the educational process.