Factor affecting internet information credibility: The moderating effect of gender

This study provides an analytical view of the correlation between several factors that influence
the credibility of information available through various sources on the Internet. The most critical
factors include information quality, source credibility, argument strength, message credibility, and
average credibility. Additionally, the study explores the impact of gender and years of experience
as demographic variables on the nature and size of these relationships. The study relied on a critical review of previous related literature. In addition, it adopted an analytical approach using a
sample of 300 Internet users through a questionnaire designed based on the study hypotheses.
Most of these relationships were found to be at an average level, except for the relationship between source credibility and information credibility. No statistical indicators were observed. Consequently, the researchers acknowledge the need for caution when generalizing these results to
society. The study also found that the gender of the recipient and the number of years of experience did not necessarily play a mediating role in the relationship between the tested factors and
the credibility of information received via the Internet.