An Exploration of Entrepreneurial Marketing Dimensions and Competitive Advantage in Small and Medium Enterprises

An Exploration of Entrepreneurial Marketing Dimensions and Competitive Advantage in Small and Medium Enterprises Jalal Rajeh Hanaysha School of Business, Skyline University College, Sharjah, United Arab Emirates https://orcid.org/0000-0002-6290-6006 Abdallatif Abuowda Faculty of Administrative Sciences, Al-Istiqlal University, Jericho, Palestine Osman Gulseven Department of Natural Resource Economics, Faculty of Agricultural and Marine Sciences, Sultan Qaboos University, Muscat, Oman

The prime focus of this article was on investigating whether the dimensions of entrepreneurial marketing have any effect on an enterprise’s competitive advantage in small and medium enterprises’ (SMEs’) setting. It further aims to close existing theoretical gaps in the previous literature concerning the scarce empirical studies on entrepreneurial marketing in the Gulf Cooperation Council countries. In order to respond to this gap, a structured survey was designed for obtaining the required data from several owners as well as managers of diverse SMEs in the United Arab Emirates (UAE). After completing data collection, the software of SmartPLS4 was used for validating the hypotheses and drawing conclusions. Based on the analysis, the results exhibited that innovativeness, resource leveraging, and customer intensity positively impact competitive advantage. The analysis also supported that opportunity focus, customer proactiveness, as well as value creation all positively affect competitive advantage. However, risk-taking dimension was found to be an insignificant predictor of competitive advantage. By providing insights into SMEs in the UAE context, this article enhances the prevailing knowledge on the connection among the selected elements of entrepreneurial marketing and competitive advantage.
05 23 2024 22785337241255815 10.1177/22785337241255815 2 10.1177/sage-journals-update-policy journals.sagepub.com true https://journals.sagepub.com/page/policies/text-and-data-mining-license 10.1177/22785337241255815 https://journals.sagepub.com/doi/10.1177/22785337241255815 https://journals.sagepub.com/doi/pdf/10.1177/22785337241255815 https://journals.sagepub.com/doi/pdf/10.1177/22785337241255815 https://journals.sagepub.com/doi/full-xml/10.1177/22785337241255815 Harvard Business Review Adner R. 98 84 4 2006 10.5465/AMP.2010.52842948 10.1108/NBRI-04-2022-0040 10.1108/978-1-80071-517-220221005 10.1080/0965254X.2022.2059773 10.1016/j.ijme.2020.100379 10.17512/pjms.2021.24.1.03 10.5465/amr.2001.4011938 10.1108/EJIM-09-2018-0211 10.1108/NEJE-15-01-2012-B001 10.4236/ojbm.2021.96159 10.1177/0972262918766132 10.1108/S1074-754020190000021011 10.1016/j.respol.2013.09.005 10.1111/j.1540-627X.2012.00361.x 10.1108/MD-12-2017-1236 10.1016/j.intman.2018.06.001 10.1016/j.ibusrev.2021.101928 American Journal of Management Davis P. J. 19 17 1 2017 10.1111/1748-8583.12137 Febriyantoro M. T., Nasuredin J. & Rashid U. K. (2022). The role of entrepreneurial marketing on business performance mediated by competitive advantage for MSMEs in Indonesia . Proceedings of the 7th North American International Conference on Industrial Engineering and Operations Management, Orlando, Florida, USA, 987–1001. 10.1016/j.jbusres.2019.03.021 10.1177/002224378101800313 10.1007/978-3-030-82898-1_15 10.1002/bse.1742 The Routledge companion to non-market strategy Frynas J. G. 245 2015 10.1108/SBR-01-2021-0006 10.1016/j.jbusres.2011.01.015 Multivariate data analysis Hair J. F. 2010 7 10.1111/j.1540-627X.2007.00234.x 10.4337/9781788111324 10.1002/smj.196 10.1016/j.jbusres.2021.03.063 10.1111/1468-2370.00029 IFZA. (2023). Entrepreneur’s guide to SMEs in the UAE . https://ifza.com/wp-content/uploads/2023/06/Guide-7-SMEs-in-the-UAE-4.pdf 10.1016/j.bushor.2006.06.002 10.1108/03684920910944795 10.1177/0266242610369743 10.1111/jsbm.12126 10.4337/9781847205377.00026 International Journal of Business and Social Science (IJBSS) Mahmood R. 82 4 1 2013 10.1108/SRJ-04-2020-0139 1st Economics and Business International Conference 2017 (EBIC 2017) Makmur N. 571 2018 10.1111/joop.12234 10.1016/j.jbusres.2003.11.001 10.1080/10696679.2002.11501922 10.1080/0965254X.2015.1076885 10.1108/JKM-09-2020-0693 10.1177/0266242613480225 10.3390/economies10060139 Apple: How to sustain a competitive advantage? Harvard Business School Case Rothaermel F. T. 2014 10.1016/j.jbusres.2019.03.025 10.1007/978-3-030-36951-4_9 10.4324/9780203202050 10.1108/WHATT-04-2016-0018 European Journal of Business and Innovation Research Stephen O. U. 1 7 3 2019 10.1002/sres.2860 10.1016/j.ijresmar.2007.09.007 10.1525/cmr.2016.58.4.13 10.1108/JRME-06-2020-0074 10.1111/emre.12084 10.1016/j.jbusres.2023.113713 10.1016/j.indmarman.2011.10.012 10.1016/j.jclepro.2022.133461 10.1108/JEC-11-2017-0090 International Review of Management and Marketing Zeebaree M. R. Y. 43 7 1 2017 10.1016/j.apmrv.2018.12.001 10.1016/j.jbusres.2008.10.001 10.1080/13602381.2022.2015955