Items where Author is "Rehman, S U"

Rehman, S U (2022) How knowledge sharing encourages innovative work behavior through occupational self-efficacy? The moderating role of entrepreneurial leadership. Global Knowledge, Memory and Communication. ISSN 2514-9342

Rehman, S U (2022) What you see is what you get: assessing in-game advertising effectiveness. Journal of Research in Interactive Marketing. pp. 1-17. ISSN 2040-7122