Items where Author is "Sakkthivel, A M"

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Number of items: 11.

Article

Sakkthivel, A M and Agha, K (2022) Determinants of Store Loyalty –Empirical Evidence from United Arab Emirates. Journal of Promotion Management, 28 (3). pp. 309-331. ISSN 1049-6491

Sakkthivel, A M and Ahmed, G (2022) The influence of price and brand on the purchasing intensions of Arab women: an empirical study. International Journal of Business Innovation and Research, 28 (2). p. 141. ISSN 1751-0252

Sakkthivel, A M (2020) Does media influence fashion consciousness of Muslim women consumers: evidences from the United Arab Emirates. International Journal of Business Innovation and Research, 22 (4). p. 523. ISSN 1751-0252

Sakkthivel, A M and Ahmed, G (2020) Impact of Internal and External Promotional Variables on Consumer Buying Behavior in Emerging Economy – An Empirical Study. SKYLINE BUSINESS JOURNAL, 16. ISSN 19983425

Sakkthivel, A M (2020) Investigating the relationship between age and smart phone usage patterns: evidences from Indian smart phone users. International Journal of Business Excellence, 21 (3). p. 394. ISSN 1756-0047

Sakkthivel, A M and Joghee, S (2019) Multi ethnicity residents perception towards a country – evidences from United Arab Emirates. International Journal of Sustainable Society, 11 (4). p. 298. ISSN 1756-2538

Sakkthivel, A M (2018) Investigating the gender influence on technology adoption model towards smart phones - evidences from emerging economies. International Journal of Business Excellence, 16 (1). pp. 35-46. ISSN 1756-0047

Book Section

Sakkthivel, A M (2022) Integration of Augmented Reality (AR) and Virtual Reality (VR) as Marketing Communications Channels in the Hospitality and Tourism Service Sector. In: Marketing Communications and Brand Development in Emerging Markets Volume II. Springer, pp. 55-79. ISBN 978-3-030-95581-6

Sakkthivel, A M (2022) Marketing Communications and Brand Development in a Changing World: Introduction, Issues, and Perspectives. In: Marketing Communications and Brand Development in Emerging Markets Volume II. Springer, pp. 3-21. ISBN 978-3-030-95581-6

Book

Sakkthivel, A M (2022) Marketing Communications and Brand Development in Emerging Economies Volume I Contemporary and Future Perspectives. Palgrave Studies of Marketing in Emerging Economies, I . Palgrave Macmillan Cham. ISBN 978-3-030-88677-6

Sakkthivel, A M (2022) Marketing Communications and Brand Development in Emerging Markets Volume II: Insights for a Changing World. Springer. ISBN 978-3-030-95581-6

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